Marketing is an industry full of buzzwords, and one of today’s most popular is influencer marketing. If you’ve been living …
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Social
97 Articles
Building A Winning Strategy That Drives Engagement, Loyalty, and Revenue
To succeed in business and to be profitable through your various operational activities, it is necessary to drive sales. Marketing …
How to Understand Customers With Social Media Sentiment Analysis
Can sentiment analysis predict the future of our country? We think so. Despite predictions forecasting an easy win for Hillary …
Grow Your Audience with Niche Curation
Being everything to everyone may have been a winning strategy in the past, but it’s niche brands that are finding …
Hand in Hand: The Relationship Between SEO and Social Media Marketing
SEO and social media marketing: two components of a digital marketing strategy that are often undervalued and misunderstood. Ask many …
Measure Up: Ideal Lengths for Blog Posts, Tweets, and Everything Else in Your Marketing Content
As a marketer, your actions revolve around numbers and content created to help meet those numbers. In fact, 32% of …
The Downfalls of Live Video
According to Forbes, live video and particularly live streaming appears to be positioning itself as the next big arena for …
Introducing the Twitter Instagram Account
Social media has become a beast of an industry in the past several years filled with every combination of ideas. …
The Newest Changes to LinkedIn and What They Mean for Your Networking
LinkedIn—the professional networking behemoth within the world of social media—caters to its own network of 380 million members worldwide. It …
A Picture’s Worth: Setting Up Ads on Instagram
It’s often said that “a picture is worth 1,000 words” and while it’s still the case, with the rise of …
Instagram Unfiltered: Tips on Making Your Brand Photography Stand Out
Statistics show that when people hear information, they’re likely to only remember about 10% of the details received when asked …
Reducing Facebook Ad Costs by Creating a Pixel and Retargeting Traffic
It’s no secret how valuable the digital world is to the marketing success of a business nowadays. Especially as it …