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    Yana Sogolov

    November 28, 2019 7 minutes read

    A Step by Step Guide to Integrated Digital Marketing Campaigns

    As you grow your business, you have begun considering expanding your marketing campaigns to reach beyond the simple single channel …

    integrated marketing

    Mabbly

    November 5, 2019 14 minutes read

    Integrated Digital Marketing Campaign: The Definitive Guide 2020

    An integrated digital marketing campaign is based on the principle that the whole is greater than the sum of its …

    Brand billboards times square

    Maddy Osman

    July 16, 2019 3 minutes read

    Your Guide to Documenting Brand Voice

    What is your brand? If someone were to ask you that very question, how would you respond? In a perfect …

    Alex Blair

    April 22, 2019 5 minutes read

    8 Digital Marketing Trends for 2019

    Marketing is a fast paced and dynamic industry. Businesses looking to jump into their first major campaign can become quickly …

    Maddy Osman

    March 20, 2019 4 minutes read

    How to Advertise Your Brand on Social Media

    When social media first came on the scene, it flew under the radar for the majority of businesses. Even during …

    Maddy Osman

    March 4, 2019 4 minutes read

    The Make-Up of Your Digital Marketing Team: Skills and Roles to Consider

    The marketing team of today is a product of its time. Where traditional ad agencies and PR once reigned supreme, …

    Maddy Osman

    February 20, 2019 4 minutes read

    6 Things to Avoid During Your Brand Agency Search

    Brands of modern day are complex. They express, communicate, connect; they form their own understanding of more than just what …

    John Paul

    January 19, 2019 3 minutes read

    Fusing Branding and Employee Engagement

    Branding is changing Leaders are beginning to see the connection between employee engagement and their brand. Human resource and marketing …

    Maddy Osman

    January 7, 2019 3 minutes read

    How Customer Personas Have Evolved in the Age of Digital

    Penny is a creative twentysomething working as a junior copywriter. She’s bold, curious, compassionate and cultured, using what free time …

    Maddy Osman

    December 5, 2018 3 minutes read

    Why Automation Won’t Take the Place of Creativity in Brand Marketing

    You know that gut-wrenching scene in Steven Spielberg’s movie A.I. Artificial Intelligence? The one where Haley Joel Osment’s character David—a …

    Maddy Osman

    September 14, 2018 4 minutes read

    How to Approach Repurposing Content

    In Finish: Give Yourself the Gift of Done, author Jon Acuff discusses the idea of shortcuts; how often they’re advised …

    Maddy Osman

    August 23, 2018 3 minutes read

    How to Measure Success from an Influencer Program

    Influencers are a necessary evil. They work wonders on behalf of your brand, connecting with audiences in ways your team …

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    Say hello to Alex, our director of business development.

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    Chicago, IL 60654

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